Digital overlays

Anything physical can be digital too

Sometimes you need to put something real into a prospective client’s hands, but how do you bring them back into your digital lead funnel?

By embedding augmented reality (AR) interactions throughout. With embedded analytics and links back into the digital world we can blur the line between physical and digital marketing.

NetSuite were able to:

  • Provide insightful information around growth in EMEA regions in a beautifully designed newspaper.
  • Localise and adapt the newspaper and AR app across those regions by translating the messaging into four key languages.
  • Engage audiences on iOS and Android devices with innovative and unique AR interactions.

Join the dots between newspaper and in-app performance metrics with a measurement framework.

More projects

Play as therapy

Analog to digital

Maritime Surveyor