Our approach: demonstrate training an AI in real time as you race against it.

By combining reinforcement learning and virtual reality, we created a fully immersive gaming experience that demonstrated the AI abilities of Dell’s system.

The IT buyers strapped in and raced against a McLaren F1 driver. The machine kept learning and improving during the event, becoming a fully trained AI racing driver in real time.

White papers get lost in the noise.

• Engage buyers by immersing them in a new and exciting environment.
• Focus on creating a memorable customer experience rather than hard selling.
• Gamification and competition monitored via an embedded leaderboard made this event showpiece truly memorable.