Gravity MAX

AR

Gamification

Gamified Instagram filter: a fast track to engagement

On your marks, get set, go! How do you raise awareness of and promote the new standout feature of a bar in a shopping centre?

Gravity Max’s experience bar at Liverpool ONE shopping centre features an indoor go-karting track. We created an Instagram filter that gamified the experience of racing on a replica of the track.

Racers stood a chance of winning a complimentary drink at the bar by completing a swift lap, manoeuvring through obstacles, and carefully collecting boosts to enhance their race time.

Impressions: 1,225,683
Reach: 183,506
Engagement rate: 87%
Ad engagements: 209,902

…and the figures keep on accelerating.

1,225,683

impressions

87%

engagement rate

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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