Gravity MAX

Gamified Instagram filter: a fast track to engagement

On your marks, get set, go! How do you raise awareness of and promote the new standout feature of a bar in a shopping centre?

Gravity Max’s experience bar at Liverpool ONE shopping centre features an indoor go-karting track. We created an Instagram filter that gamified the experience of racing on a replica of the track.

Racers stood a chance of winning a complimentary drink at the bar by completing a swift lap, manoeuvring through obstacles, and carefully collecting boosts to enhance their race time.

  • Impressions: 1,225,683
  • Reach: 183,506
  • Engagement rate: 87%
  • Ad engagements: 209,902

…and the figures keep on accelerating.




engagement rate

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