Virtual reality and artificial intelligence in one exciting racing game
Our approach: demonstrate training an AI in real time as you race against it.
By combining reinforcement learning and virtual reality, we created a fully immersive gaming experience that demonstrated the AI abilities of Dell’s system.
The IT buyers strapped in and raced against a McLaren F1 driver. The machine kept learning and improving during the event, becoming a fully trained AI racing driver in real time.
Reach: 1,200 ideal customers from 400 companies across 20 events in just 6 months