Formula 1 Magazine

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We were asked by The Official Formula 1 Magazine to produce a proof of concept of how AR could expand upon the printed medium and improve the magazine’s experience for its global audience. We developed a short video that encapsulates the world’s most glamorous sport and showcases the capability to enhance content with AR.

The proof of concept shows:

  • How AR can bridge the gap between digital and print media
  • The versatility of AR in displaying videos and interactive graphics
  • The heightened level of engagement AR experiences can offer

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