We were asked by The Official Formula 1 Magazine to produce a proof of concept of how AR could expand upon the printed medium and improve the magazine’s experience for its global audience. We developed a short video that encapsulates the world’s most glamorous sport and showcases the capability to enhance content with AR.

The proof of concept shows:

• How AR can bridge the gap between digital and print media
• The versatility of AR in displaying videos and interactive graphics
• The heightened level of engagement AR experiences can offer