Virgin Media Business

EXPECTED

Virgin Media Business aimed to leverage their brand values to spark conversations and create a buzz across businesses and social media. Their campaign focused on a simple yet powerful message: with the right technology, there’s no wrong way to work. To achieve this, we crafted a comprehensive digital content strategy designed to drive engagement and discussion.

DELIVERED

Our strategy encompassed six dynamic digital assets:

• A website quiz with social sharing capabilities
• An engaging AR Instagram filter quiz
• A hero video production with social snippets for various platforms
• An employer-focused social video
• High-impact campaign photography
• LinkedIn carousel ads

These assets were strategically deployed across LinkedIn, YouTube, and Facebook to maximise reach and impact. The campaign aimed to ignite discussions and enhance brand visibility, driving both engagement and brand awareness.

EXCEEDED

The results were impressive:

• 250,000+ employee quiz ad views across LinkedIn, YouTube, and Facebook
• 150,000+ employee quiz views in week 3, with over 130,000 on Facebook alone
• 150,000+ views of the employer video on LinkedIn and Google within 4 weeks
• 3.3% engagement rate on Facebook quiz ads
• 2.6% engagement rate on LinkedIn video ads

The campaign successfully turned Virgin Media Business’s brand values into a talking point, generating significant online and offline conversations, and delivering a clear ROI through enhanced engagement and visibility.