Gravity Max
Gamified Instagram Filter: A Fast Track to Engagement
On your marks, get set, go! How do you raise awareness and promote the new standout feature of a bar in a shopping centre?
- AR
- Mixed Reality
- Campaigns
EXPECTED
Gravity Max’s experience bar at Liverpool ONE shopping centre features an indoor go-karting track.
Gravity Max wanted to generate curiosity and initial interest in their indoor go-karting track at Liverpool ONE shopping centre. The goal was to leverage social media to attract a younger demographic and create a fun, engaging way to introduce the bar’s standout feature.
DELIVERED
We created an Instagram filter that gamified the experience of racing on a replica of the track. The campaign not only met but vastly exceeded expectations. The Instagram filter became a hit, capturing the interest of a wide audience. The engagement rates soared to an impressive 87%, far surpassing typical social media engagement benchmarks. The filter didn’t just generate buzz; it created a community of engaged followers who were excited about the experience and shared it extensively, driving exponential growth in impressions and reach.
EXCEEDED
Racers stood a chance of winning a complimentary drink at the bar by completing a swift lap, maneuvering through obstacles, and carefully collecting boosts to enhance their race time.
- Impressions: 1,225,683
- Reach: 183,506
- Engagement rate: 87%
- Ad engagements: 209,902
…and the figures keep on accelerating.
Ready to Ignite Your Project? Let’s Talk!