Summary:
You’ll be amazed at what they do.
Kwik Fit has grown from its initial centre in Edinburgh back in 1971 to be the country’s leading and most successful automotive and fast-fit group, with over 650 centres across the UK. And we’re excited to be a part of this growth, helping Kwik Fit build an engaged customer base through a bespoke CRM solution.
Kwik Fit’s customer base covers almost half of all UK households – over 11.5 million in total – and these households have almost 200 million transactions linked to them. At this scale, providing data insight to make sure that marketing campaigns are relevant is a specialist area.
Working together with Kwik Fit, we have developed complex customer-scoring algorithms. These take into account customer information including historical purchases, lifetime spend and distance from outlet, creating a rich and complex information source for Kwik Fit’s marketing team. This, coupled with advanced segmentation techniques, ensures the company’s CRM budget is used as effectively and appropriately as possible.
Over the course of the last 12 months, Volume has managed the data insight for more than three million communications across multiple campaigns and channels, adding around 250,000 new transactions every month. We’ve also evaluated and reported on these campaigns to provide strategic insight for future communications and statistics for ROI. This information will create a real business advantage for Kwik Fit.
Want to know how data can work for your organisation? Contact us.
- Client:
- Kwik Fit
- Project:
- Data Profiling
- Services: